Share what matters most to you with the hunting and shooting communities.

What the survey is about

Southwick Associates launched the HunterSurvey and ShooterSurvey in 2006 to help state fish & wildlife agencies, conservation organizations, and the outdoor equipment industry understand what hunters, recreational target shooters, and personal protectors want and need. Survey results reflect the attitudes and habits of hunters and recreational shooters across the United States and are analyzed to develop new products, provide better services, and make smarter decisions that help improve public hunting, recreational shooting, and protection opportunities.

At Southwick Associates, we care very much about your privacy. All survey responses are kept strictly confidential. Only summaries of the responses are used in reporting.

Why you should participate


Your responses help the hunting, recreational shooting, and protection markets develop new products and improve services.

The survey is funded by companies within the hunting and recreational shooting community to learn more about people’s needs and preferences. The results are shared at no cost with conservation and advocacy groups, allowing them to make more informed decisions, advance conservation and pro-second amendment issues, and advocate for what you care about.

HunterSurvey and ShooterSurvey are used by state fish & wildlife agencies, wildlife conservation organizations, and others to expand hunting and recreational shooting opportunities for you.

Each quarter, respondents are entered into a drawing for one of five $100 gift cards to the outdoor retailer of their choice.

All survey responses are kept fully confidential.

How the survey is used

Quarterly reports are available for purchase, and survey data is often used in projects being completed on behalf of state fish & wildlife agencies, non-governmental organizations, non-profits, and others. Here are examples of the data you can help provide:


Take the hunter/shooter survey for your chance to win one of five gift cards to the outdoor retailer of your choice

About Southwick Associates

Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. For more than 30 years, Southwick Associates has helped the private sector and natural resource agencies make better decisions. We serve fishing tackle, firearm and hunting equipment companies, state fish & wildlife agencies, and non-profit organizations that serve sportspeople and conservation issues.