Take the Survey

A chance to win a $100 gift certificate for answering a simple online survey.

Last Month You Said...

Do you own an AR platform modern sporting rifle?

Yes 26.3%
No 73.7%


Southwick Associates Logo

About Us

Southwick Associates, Inc.
P.O. Box 6435
Fernandina Beach, FL 32035
904 277 9765; fax 904 261 1145 
donna@southwickassociates.com
www.southwickassociates.com

Southwick Associates specializes in economic and business statistics related to fish & wildlife. Our expertise includes:

  • Measuring retail expenditures by anglers, hunters, wildlife viewers and other outdoor recreationists.
  • Quantifying the jobs, tax revenues and other economic impacts of outdoor recreation.
  • Tracking trends within outdoor industries as well as identifying major distribution channels and the overall structure of specific outdoor-related industries.
  • Analyze the value of fish and wildlife resources and their uses including land transactions, new business ventures, fish kills and more.


We understand that many of the issues facing fish and wildlife conservation and recreation require support from the public legislatures, local government, media, corporations and consumer markets. To effectively win support from these groups, we must communicate the values and interest placed on fish, wildlife and other natural resources. Failure to do so could result in little or no support for conservation and management efforts, and new business ventures. Economics meets this need by demonstrating the important contributions fish and wildlife provide, and consumer willingness to spend.

Southwick Associates was founded in 1989 to serve state fish and wildlife agencies as well as the sportfishing & hunting industries. From our north Florida offices, we continue to serve this core group, and now provide economic and business intelligence to many more.

Visit: www.AnglerSurvey.com, www.HunterSurvey.com or www.Shootersurvey.com

Staff and Primary Research Associates:

Rob Southwick
Donna Leonard
Tom Allen
Eric Olds
Cortney Mycroft
Lisa Parks
Mario Teisl, Ph.D
Patricia Foster-Turley, Ph.D
Lisa Bragg



Any Problems?

If you have any problems logging in and getting to the survey, please click here to send us an email.


Did You Know?

30.5% of hunter and shooter surveys participants in 2011 are 45 to 54 years of age